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Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, LinkedIn and several prominent universities. Michael’s writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China.

Michael’s book, The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears everywhere books are sold on January 12, 2021.

Michael the ultimate master of hype. No one on earth—living or dead—understands better than he does what hype is, how it works, and how to wield its power for the good of the world.

Now, in The Hype Handbook, Michael reveals all his secrets for the first time…


As it turns out, this episode of Spot Lyte On will also appear on January 12, 2021 but you can hear it first, live, while it is being recorded. You can even be captured for posterity by participating in the live Q&A following the talk.

Dec 16, 2020 02:30 PM in Pacific Time (US and Canada)

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